The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and pr…
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The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace, " as well as following one's own ethics. It both chronicles the mission-driven movement to date and p…
This book explains that mission-driven companies appreciate and leverage traditional strategic principles, with a twist, to win in the marketplace. It shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. These firms build …
The book spotlights small and medium companies that have tied their organizational missions to social and environmental values. The book underscores "winning in the marketplace," as well as following one's own ethics. It both chronicles the mission-driven movement to date and pr…
This text incorporates current theory and practice relating to starting, managing, and growing small firms. With well-balanced coverage of critical small business issues, innovative tools, engaging examples, and integrated resource package.
For courses in Entrepreneurship and Small Business Management. Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a vari…
Entrepreneurship & small business management
by Mariotti, Steve, Glackin, Caroline
fromAlways learning
0
Type: Book
Entreprenuerial pathways - Who are your customers? - Integrated marketing - Show me the money: finding, securing and managing it - Operating a small business effectively - Leadership, ethics, and exits.
"Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through …