"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of is…
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How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustra…
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of is…
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of is…
An expert in nonprofit fundraising shows how to take full advantage of today's fastest-growing digital platform The author of Social Media for Social Good provides a practical, step-by-step guide to launching a new website and email newsletter that is compatible with mobile devi…
"Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media." -- Heather Mansfield Mobile devices are fast becoming the #1 means of digital communication. If you want a sustainable futu…
Learn how to: master your mobile fundraising strategy; create a strategic plan flexible enough to handle changes in technology; design a website and emails that work on both mobile devices and computers; choose the best mobile and online tools based on your budget and your donor…
