Preference falsification, according to the economist Timur Kuran, is the act of misrepresenting one's wants under perceived social pressures. It happens frequently in everyday life, as when we tell the host of a dinner party that we are enjoying the food when we actually find it…
This book tells readers what they must do (and avoid doing) to beat off the competition when applying for jobs, when competing for coveted projects, and to see off the competition at promotion time.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work wi…