"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how …
Social media games satisfy the need to interact, compete and exercise imagination, plus they're fun. What if your business offered those rewards to your customers? Consider looking at your business as if it were a game -- discover how fun can generate energy that boosts the bott…
A guide to using social media to find a job that explains the benefits of using sites like LinkedIn, Twitter, and Facebook for networking, offers tips on creating an effective online profile, discusses how to develop a personal online brand, and includes other helpful job search…
"In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters e…