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The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital…
"Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing. Understanding Digital Marke…
"Floridi argues that we must expand our ecological and ethical approach to cover both natural and man-made realities, putting the 'e' in an environmentalism that can deal successfully with the new challenges posed by our digital technologies and information society."--Provided b…
"This book explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community."
"This book explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community."
"This book explores the notion of establishing an identity online, managing it like a brand, and using it with particular members of a community"--Provided by publisher.
This volume builds on and expands the existing symbolic interactionist perspective to include the study of social interaction made possible by the use of new social media.
From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Tom Standage chronicles the increasingly sophisticate…
