"Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers…
This book is ESSENTIAL READING! WHY? Because: It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Cola and Hyundai℗s sponsorship of the 2002 Soccer World Cup, Shell Ferrari F1, HSBC …
This book is ESSENTIAL READING! WHY? Because: It is illustrated with examples of successful sponsorship, cause and other emotion-related marketing programmes from around the world including Coca-Cola and Hyundai℗s sponsorship of the 2002 Soccer World Cup, Shell Ferrari F1, HSBC …
"The Big Book of Bags, Tags, and Labels is a fully illustrated design showcase of the most eye-catching fashion labels, shopping bags, and tags from around the world. In this new entry in the Big Book series, design writer Christian Campos, editor-in-chief of H Magazine, offers …
"The Big Book of Bags, Tags, and Labels is a fully illustrated design showcase of the most eye-catching fashion labels, shopping bags, and tags from around the world. In this new entry in the Big Book series, design writer Christian Campos, editor-in-chief of H Magazine, offers …
In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their …
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, aut…
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, aut…