Brand and talent
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, mark…
Read More ↓Title Statements
- Full title :Brand and talent / Kevin Keohane.
Summary
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.
Read More ↓Edition Statements
- Publication Date:2014.
Publication Statements
- Publisher(s):Kogan Page
- Place of Publication:London
- Language:eng
- Publication Date:2014.
The Physical Object
- Description:XVII, 220 str. : : ilustr. ; : 24 cm.
Edition Identifiers
- ISBN:9780749469252, 0749469250
- oclc:ocn905125437
- Dewey Decimal:658.8/27
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