Brand and talent

by Keohane, Kevin

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Title Statements

Full title :Brand and talent

Summary

In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"

Edition Statements

Publication Date:2014

Publication Statements

Publisher(s):Kogan Page
Place of Publication:London
Language:eng
Publication Date:2014

The Physical Object

Description:1 online resource (240 pages) : : illustrations

Edition Identifiers

ISBN:9780749469252, 0749469250, 9780749469269, 0749469269
oclc:ocn913841392
Dewey Decimal:658.8 27

Subjects

branding Branding (Marketing) Branding (Marketing) -- Case studies Case studies Efficacité organisationnelle Efficacité organisationnelle -- Études … Organizational effectiveness Organizational effectiveness -- Case st… Personnel -- Direction Personnel -- Études de cas. -- Direction Personnel management Personnel management -- Case studies Stratégie de marque Stratégie de marque -- Études de cas