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Dan Hill is a recognized authority on the role of emotions in consumer behaviour, and an expert in facial coding. He is the founder / president of Sensory Logic, a scientific, research-based consultancy that specializes in helping companies to enhance it's 'sensory-emotional con…
Handboek met praktische informatie voor het werven van klanten.
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates o…
