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This book provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues. (Midwest).
International cases in tourism management
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Type: Book
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular typ…
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types o…
This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues.
This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues.
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular typ…
This volume provides an array of international case studies on tourism management, ideal for tutors to use as teaching materials, or for students wishing to deepen their understanding of the subject and its key issues.
Over 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular typ…
This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. Its main objective is to explore 21st century policy responses to the global challenges shaping tourism planning and organisation systems in the EU. The book offe…
