'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.
How to improve the return on your social marketing investment? This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ""ROI of Soci…
In Zeiten knapp bemessener Marketingbudgets, bei steigendem Kosten- und Wettbewerbsdruck sowie zunehmenden Kundenansprüchen geht es in Unternehmen konkret um die Frage: Lohnen sich die durchgeführten und durchzuführenden Marketingmaßnahmen? Bauer/Stokburger/Hammerschmidt entwick…
Advertising: principles & practice
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
For introductory courses in Advertising. Moriarty teaches students about effective marketing.
