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Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principle…
La consommation est aujourd'hui au coeur de nos vies et participe à la construction de notre identité. Un gestionnaire se doit donc de connaître les concepts essentiels à la compréhension des comportements des consommateurs. Communication mobile, médias sociaux, consommation res…
Why does society oscillate between intense interst in public issues and almost total concentration on private goals? In this work, Albert O. Hirschman offers a social, political and economic analysis dealing with how and why frustrations of private concerns lead to public involv…