Back in 1996, when the first edition of this book was being written, the Internet was in its infancy. Mobile phones were the possessions of the wealthy, and smartphones were only able to send faxes and act as diaries connecting to the Internet was still a dream. The quickest way…
Te ofrece un método detallado y útil de marketing para cambiar la forma en la que comunicas lo que te importa.
"A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her. When Coffee and Kale Compete by Alan Klement helps you become better at creating and …
