A framework for marketing management
The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current marketing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is d…
Read More ↓Title Statements
- Full title :A framework for marketing management / Philip Kotler.
Summary
The sixth edition of A Framework for Marketing Management is a concise paperback adapted from Philip Kotler and Kevin Lane Keller's fifteenth edition of Marketing Management. Its streamlined approach will appeal to those who want an authoritative account of current marketing management practices and theory plus a text that is short enough to allow the incorporation of outside cases, simulations, and projects. Like previous editions, the sixth edition of A Framework for Marketing Management is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the marketplace of the twenty-first century.
Read More ↓Edition Statements
- Publication Date:©2016
- Edition:6th. ed
Publication Statements
- Publisher(s):Pearson Education
- Place of Publication:England
- Language:eng
- Publication Date:©2016
Notes
Contiene índice.
The Physical Object
- Description:1 recurso en línea (1 recurso en línea (352 páginas):) : ilustraciones
Edition Identifiers
- ISBN:9781292093147, 1292093145, 9781292093154, 1292093153
- oclc:on1153988001
- Dewey Decimal:658.8
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