Assessing the marketing environment
by Luck, Diana
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute…
Read More ↓Title Statements
- Full title :Assessing the marketing environment / Diana Luck.
Summary
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing'Here in Dubai, we have used the Butterworth-Heinemann Cour.
Read More ↓Edition Statements
- Publication Date:2008.
- Edition:1st ed
Publication Statements
- Publisher(s):Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2008.
The Physical Object
- Description:1 online resource (viii, 217 pages) : : illustrations
Edition Identifiers
- ISBN:9780080966236, 0080966233, 9781136442629, 1136442626, 9781136442667, 1136442669, 9781136442674, 1136442677
- DOI:10.4324/9780080966236
- oclc:ocn900233934
- LC Classification:HF5415
- Dewey Decimal:658.8
Table of Contents
Ch. 1. The importance of the marketing environment -- ch. 2. The external environment and stakeholders -- ch. 3. Analysis of the competitive environment -- ch. 4. An introduction to the macro-environment and sources of information -- ch. 5. The demographic, social and cultural environment -- ch. 6. The economic and international environment -- ch. 7. The political and legislative environment -- ch. 8. The technical/information environments -- ch. 9. Coping with the challenges of the environment.
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