Authenticity: what consumers really want

by Gilmore, James H.

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Title Statements

Full title :Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

Edition Statements

Publication Date:©2007.

Publication Statements

Publisher(s):Harvard Business School Press
Place of Publication:Boston, Mass
Language:eng
Publication Date:©2007.

The Physical Object

Description:xiii, 299 p. : : il. ; : 25 cm

Edition Identifiers

ISBN:9781591391456, 1591391458
oclc:ocn916062322
Dewey Decimal:658.8343

Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.