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Intro -- Copyright -- Contents -- Preface -- Introduction -- Chapter 1: Setting a Strategic Course to Maximize Customer Value -- Chapter 2: Customer Acquisition and Growing Your Best Customer Base -- Chapter 3: Using Customer Centricity to Tune Retention and Development Tactics …
Leverage the cloud into competitive advantage through optimized customer experience Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience. Cloud technology has been hailed as a game-changer, but …
"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are need…
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An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather th…
