Basic marketing

Basic marketing: a global-managerial approach

by McCarthy, E. Jerome

Type Book
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Title Statements

  • Full title :Basic marketing : a global-managerial approach. / E. Jerome McCarthy, William D. Perreault, Jr.

Edition Statements

  • Publication Date:©1993.
  • Edition:11th ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood, IL
  • Language:eng
  • Publication Date:©1993.

The Physical Object

  • Description:XXII, 763, 15, 14 p. : : il. color ; : 27 cm

Edition Identifiers

  • ISBN:025610509X, 9780256105094
  • oclc:ocn807062254
  • LC Classification:HF5415.13

Subjects

Màrqueting -- Direcció i administració Màrqueting -- Direcció i administració … Màrqueting internacional -- Direcció i …

Writers

McCarthy, E. Jerome Perreault, William D.

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