Basic marketing

Basic marketing: a global-managerial approach

by McCarthy, E. Jerome, (Edmund Jerome)

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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault.

Edition Statements

  • Publication Date:1993.
  • Edition:11th ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood, IL
  • Language:eng
  • Publication Date:1993.

The Physical Object

  • Description:xxii, 760 pages : : illustrations ; : 24 cm.

Edition Identifiers

  • ISBN:025610509X, 9780256105094
  • oclc:on1027882828
  • LC Classification:HF5415.13

Subjects

Export marketing -- Management Marketing -- Gestion Marketing -- Gestion. -- États-Unis Marketing -- Management Marketing -- Management. -- United Stat… United States

Writers

McCarthy, E. Jerome, (Edmund Jerome) Perreault, William D.,, Jr

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