Basic marketing

Basic marketing: a global-managerial approach

by MacCarthy, Edmund Jerome

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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Edition Statements

  • Publication Date:1993.
  • Edition:11th ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood
  • Language:eng
  • Publication Date:1993.

The Physical Object

  • Description:XXII, 763, [29] pages : : illustrations ; : 26 cm

Edition Identifiers

  • ISBN:025610509X, 9780256105094, 0256128774, 9780256128772
  • oclc:ocn716730527
  • LC Classification:HF5415.13

Subjects

manuel Marketing -- Gestion marketing -- manuel United States

Writers

MacCarthy, Edmund Jerome Perreault, William D.

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