Basic marketing

Basic marketing: a global-managerial approach

by McCarthy, E. Jerome

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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Edition Statements

  • Publication Date:©1993.
  • Edition:11 ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood, IL
  • Language:eng
  • Publication Date:©1993.

The Physical Object

  • Description:xxii, 763, 15, 14 p. : : color illustrations ; : 27 cm.

Edition Identifiers

  • ISBN:025610509X, 9780256105094
  • oclc:ocn924998009
  • Dewey Decimal:658.8

Subjects

Export marketing -- Management Marketing -- Gestion Marketing -- Gestion. -- États-Unis Marketing -- Management Marketing -- Management. -- United Stat… Marknadsföring United States

Writers

McCarthy, E. Jerome Perreault, William D.

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