Basic marketing

Basic marketing: a global-managerial approach

by McCarthy, E. Jerome, (Edmund Jerome)

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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

Edition Statements

  • Publication Date:©1993.
  • Edition:11th ed., International student ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Homewood, Ill
  • Language:eng
  • Publication Date:©1993.

The Physical Object

  • Description:1 volume (various pagings) : : color illustrations ; : 26 cm.

Edition Identifiers

  • ISBN:025610509X, 9780256105094, 0256128774, 9780256128772
  • oclc:on1046578018
  • Dewey Decimal:658.8

Subjects

Export marketing -- Management Marketing -- Gestion Marketing -- Management

Writers

McCarthy, E. Jerome, (Edmund Jerome) Perreault, William D.,, Jr

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