Consumer behavior

Consumer behavior

by Schiffman, Leon G.

Type Book
Rate 0.0 /5
Details
Files
Reviews
Download

Title Statements

  • Full title :Consumer behavior / Leon G. Schiffman, J. Donald Kennedy Chair in Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joseph Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.

Edition Statements

  • Publication Date:2015
  • Edition:Eleventh edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2015

The Physical Object

  • Description:xxvii, 464 pages : : illustrations ; : 29 cm.

Edition Identifiers

  • ISBN:9780132544368, 0132544369
  • oclc:ocn900627852
  • LC Classification:HF5415.32
  • Dewey Decimal:658.8/342

Subjects

Consommateurs -- Comportement Consumer behavior Études de motivation Études de motivation (Marketing) Motivation research (Marketing)

Writers

Schiffman, Leon G. Wisenblit, Joseph

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

No downloadable files are registered for this work yet.

Log in to request a copy