Consumer behavior: building marketing strategy

by Best, Roger J. Hawkins, Del I. Mothersbaugh, David L.

Type Book

Rate 0.0 /5

Details

Files

Reviews

Download

Title Statements

Full title :Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.

Edition Statements

Publication Date:c2007.
Edition:10th ed

Publication Statements

Publisher(s):McGraw-Hill/Irwin
Place of Publication:Boston
Language:eng
Publication Date:c2007.

The Physical Object

Description:xxiv, 790 p. : col. ill. : 27 cm.

Edition Identifiers

ISBN:0073101370, 9780073101378, 0073261548, 9780073261546, 0071106685, 9780071106689, 0071109153, 9780071109154
oclc:on1103821536
LC Classification:HF5415.33.U6
Dewey Decimal:658.8/3420973

Subjects

Análisis de mercadeo -- Estados Unidos Case studies Comportamiento del consumidor -- Estado… Comportamiento del consumidor -- Estudi… Consommateurs -- Comportement -- États-… Consommateurs -- Études de cas. -- Comp… consumentengedrag Consumer behavior Consumer behavior -- Case studies. -- U… Consumer behavior -- United States Études de marché -- États-Unis Market surveys Market surveys -- United States Marketing United States Verenigde Staten