Data driven: how performance analytics delivers extraordinary sales results

by Dearborn, Jenny

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Title Statements

Full title :Data driven : how performance analytics delivers extraordinary sales results / Jenny Dearborn.

Summary

At last, here's a book about data and analytics for everyone. The charts, graphics and dry advice you'd expect to find are present, but only in small doses. Aside from those bits, Jenny Dearborn, senior vice president and chief learning officer at SAP, teaches about data analytics by weaving an engaging, inspiring tale of a fictional, struggling sales organization. Faced with miserable results and combative personalities, the chief sales officer adopts advanced data and analytics practices to improve performance. getAbstract recommends this lively manual to senior executives, entrepreneurs, salespeople and managers interested in the potential of analytics in sales and in other applications, as well. Even novice statisticians should come away with an ability to speak about analytics with a smile.

Edition Statements

Publication Date:©2015

Publication Statements

Publisher(s):Wiley
Place of Publication:Hoboken, New Jersey
Language:eng
Publication Date:©2015

The Physical Object

Description:xx, 229 pages : : illustrations ; : 23 cm

Edition Identifiers

ISBN:9781119043126, 1119043123
oclc:ocn905304047
LC Classification:HD30.28
Dewey Decimal:658.81

Playing the blame game -- Pulling back the curtain -- Changing mindsets -- Finding the keys -- Describing what happened -- Diagnosing what's wrong -- Predicting what's ahead -- Prescribing what to do -- Celebrating success.

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