De-marketing

De-marketing

by Blythe, Jim Bradley, Nigel

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Title Statements

  • Full title :De-marketing / edited by Nigel Bradley and Jim Blythe.

Edition Statements

  • Publication Date:2013.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:Abingdon, Oxon
  • Language:eng
  • Publication Date:2013.

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9780415816472, 0415816475, 9780415816489, 0415816483, 9780203591208, 0203591208, 9781135070410, 1135070415
  • oclc:ocn896967186
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

Marketing Marketing -- Gestion Marketing -- Management

Writers

Blythe, Jim Bradley, Nigel

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Files & Downloads

  • Demarketing -- (.pdf)

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