Demarketing

Demarketing

by Blythe, Jim Bradley, Nigel

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Title Statements

  • Full title :Demarketing / edited by Nigel Bradley and Jim Blythe.

Edition Statements

  • Publication Date:cop 2014.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:cop 2014.

The Physical Object

  • Description:1 vol. (XVI-222 p.) ; : 25 cm

Edition Identifiers

  • ISBN:9780415816472, 0415816475, 9780415816489, 0415816483
  • oclc:ocn870642076
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

Marketing Marketing -- Gestion Marketing -- Management

Writers

Blythe, Jim Bradley, Nigel

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  • Demarketing -- (.pdf)

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