Dirección de Marketing

Dirección de Marketing

by Kotler, Philip

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Title Statements

  • Full title :Dirección de Marketing / Philip Kotler ... [et al.] ; traducción, Clara E. Rivera.

Edition Statements

  • Publication Date:2007.
  • Edition:12ª ed., reimp

Publication Statements

  • Publisher(s):Pearson/Prentice Hall
  • Place of Publication:Madrid [etc.]
  • Language:spa
  • Publication Date:2007.

The Physical Object

  • Description:XLI, 775 p. + pág. varia : : il. ; : 28 cm.

Edition Identifiers

  • ISBN:9788420544632, 8420544639
  • oclc:on1025451166

Subjects

Análisis de mercado Market surveys Marketing Marketing research

Writers

Kotler, Philip

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