Global marketing

Global marketing

by Keegan, Warren Joseph

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Title Statements

  • Full title :Global marketing / Warren J. Keegan, Mark C. Green.

Edition Statements

  • Publication Date:©2017
  • Edition:Ninth edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:©2017

Notes

Índice de contenido, alfabético de autores, de materias y de organizaciones.

The Physical Object

  • Description:XX, 604 páginas : : ilustraciones en color ; : 28 cm

Edition Identifiers

  • ISBN:0134129946, 9780134129945
  • oclc:on1132650740

Subjects

Marketing en internet Marketing estratégico Marketing verde Mercados de exportación

Writers

Keegan, Warren Joseph Green, Mark C.

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