Marketing internacional

by Cateora, Philip R.

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Title Statements

  • Full title :Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica, María Andrea Trujillo León, Gerardo Luévano Rodríguez.

Edition Statements

  • Publication Date:2010.
  • Edition:3a ed. en español, [14a ed.]

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:México [etc.]
  • Language:spa
  • Publication Date:2010.

The Physical Object

  • Description:712 p. : : il.

Edition Identifiers

  • oclc:on1055303241

Subjects

Marketing Mercados de exportación

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John L.

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