Global marketing
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world -Pearson-
Read More ↓Title Statements
- Full title :Global marketing / Svend Hollensen.
Summary
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world -Pearson-
Read More ↓Edition Statements
- Publication Date:2020
- Edition:8th edition
Publication Statements
- Publisher(s):Pearson Education Limited
- Place of Publication:Harlow
- Language:eng
- Publication Date:2020
Notes
Índices.
The Physical Object
- Description:1 recurso en línea (XLVIII, 757 páginas :) : ilustraciones
Edition Identifiers
- ISBN:9781292251806, 1292251808, 9781292251820, 1292251824
- oclc:on1257012433
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