Google advertising tools

Google advertising tools: Includes index

by Davis, Harold

Type Book
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When it comes to advertising on the web, you just can't argue with the numbers. A 7 billion market today is expected to grow to 18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money wi…

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Title Statements

  • Full title :Google advertising tools : Includes index / Harold Davis.

Summary

When it comes to advertising on the web, you just can't argue with the numbers. A 7 billion market today is expected to grow to 18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises. Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google.

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Edition Statements

  • Publication Date:2006.

Publication Statements

  • Publisher(s):O'Reilly
  • Place of Publication:Sebastopol, Calif
  • Language:eng
  • Publication Date:2006.

The Physical Object

  • Description:Online-Ressource (366 p.)

Edition Identifiers

  • ISBN:0596101082, 9780596101084
  • oclc:on1047786864
  • LC Classification:HF6146 .I58 D38 2006
  • Dewey Decimal:025.04

Subjects

Google (Firm) Internet advertising Keyword searching

Writers

Davis, Harold

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