Handbook of public relations
by Heath, Robert L., (Robert Lawrence) Vasquez, Gabriel, (Gabriel M.)
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Read More ↓Title Statements
- Full title :Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.
Summary
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Read More ↓Edition Statements
- Publication Date:©2001.
Publication Statements
- Publisher(s):SAGE Publications
- Place of Publication:Thousand Oaks, Calif
- Language:eng
- Publication Date:©2001.
The Physical Object
- Description:1 online resource (xiv, 802 pages :) : : illustrations
Edition Identifiers
- ISBN:9781412973618, 1412973619, 1412909546, 9781412909549
- oclc:ocn849949580
- LC Classification:HD59
- Dewey Decimal:659.2
Table of Contents
Section 1. Defining the discipline -- section 2. Defining the practice -- section 3. In search of best practices -- section 4. Public relations in cyberspace -- section 5. Globalizing public relations.
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