Heritage marketing
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regional and international levels. The various dilemmas raised for heritage marketers by issues such as sustainability, conservation, regeneration, education, income and growth are explored and explained."--BOOK JACKET.
Read More ↓Title Statements
- Full title :Heritage marketing / Shashi Misiura.
Summary
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regional and international levels. The various dilemmas raised for heritage marketers by issues such as sustainability, conservation, regeneration, education, income and growth are explored and explained."--BOOK JACKET.
Read More ↓Edition Statements
- Publication Date:2006.
Publication Statements
- Publisher(s):Elsevier Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2006.
The Physical Object
- Description:pages cm
Edition Identifiers
- ISBN:0750663189, 9780750663182
- oclc:ocm62713103
- LC Classification:CC135
- Dewey Decimal:363.69
Subjects
Writers
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