Heritage marketing
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regional and international levels. The various dilemmas raised for heritage marketers by issues such as sustainability, conservation, regeneration, education, income and growth are explored and explained."--Jacket.
Read More ↓Title Statements
- Full title :Heritage marketing / Shashi Misiura.
Summary
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regional and international levels. The various dilemmas raised for heritage marketers by issues such as sustainability, conservation, regeneration, education, income and growth are explored and explained."--Jacket.
Read More ↓Edition Statements
- Publication Date:2006.
Publication Statements
- Publisher(s):Elsevier Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2006.
The Physical Object
- Description:xvi, 280 pages : : illustrations ; : 25 cm
Edition Identifiers
- ISBN:0750663189, 9780750663182
- oclc:ocm61425606
- LC Classification:CC135
- Dewey Decimal:363.69
Table of Contents
1. Heritage marketing -- an introduction -- 2. Environmental factors -- 3. Market segmentation and target marketing in the heritage industry -- 4. The marketing mix and heritage tourism -- 5. The marketing mix and food and drink heritage -- 6. Company heritage marketing.
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