Inbound marketing for dummies

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Don't chase business-bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing…

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Title Statements

Full title :Inbound marketing for dummies / by Scott Anderson Miller.

Summary

Edition Statements

Publication Date:©2015

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:©2015

The Physical Object

Description:1 online resource (1 volume) : : illustrations.

Edition Identifiers

oclc:on1083303583
LC Classification:HF5415.1265
Dewey Decimal:650

Title Page; Copyright Page; Table of Contents; Introduction; About This Book; Foolish Assumptions; Icons Used in This Book; Beyond This Book; Where to Go from Here; Part I Getting Started with Inbound Marketing; Chapter 1 What Is Inbound Marketing, Anyway?; Knowing the Basics of Inbound Marketing; Understanding Inbound as a Philosophy and as a Marketing System; Inbound as a philosophy; Inbound marketing as a system of attraction and conversion; Learning Why Inbound Marketing Is Important to Your Organization; Exploring the Benefits of Inbound Marketing

Strategizing Business SolutionsStarting with a Strategic Inbound Plan; Understanding the benefits of a strategic inbound plan; Knowing the Components of Your Strategic Inbound Plan; Setting goals and objectives based on your baseline assessment; Developing your attraction and conversion plan; Establishing inbound analytics; Formulating your opportunity analysis; Creating content strategy; Building Your Strategic Inbound Plan; Using your assessment to prioritize initiatives; Identifying tactical tools to activate success; Mapping future success today; Remapping success along the way

Subjects

Commerce électronique Commerce mobile Electronic commerce Internet advertising Internet marketing Marketing sur Internet Médias sociaux -- Aspect économique Mobile commerce Publicité sur Internet Social media -- Economic aspects