Inside marketing

Inside marketing: practices, ideologies, devices

by Cayla, Julien Zwick, Detlev

Type Book
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This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

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Title Statements

  • Full title :Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.

Summary

This publication offers a critical perspective on marketing and its growing influence on today's world from a pre-eminent group of scholars and practitioners.

Read More ↓

Edition Statements

  • Publication Date:2012.

Publication Statements

Notes

Originally published: 2011.

The Physical Object

  • Description:xi, 357 pages : : illustrations ; : 24 cm.

Edition Identifiers

  • ISBN:9780199655830, 0199655839, 9780199576746, 0199576742
  • oclc:on1132504340
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing Marketing -- Gestion Marketing -- Management

Writers

Cayla, Julien Zwick, Detlev

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