Luxury Strategy in Action

9.6 CREATING VALUE THROUGH SUSTAINABLE DEVELOPMENT

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

COVER; CONTENTS; LIST OF FIGURES AND CHARTS; LIST OF TABLES; NOTES ON CONTRIBUTORS; INTRODUCTION; 1 THE EVOLUTION OF THE LUXURY MARKET: STAIRWAY TO HEAVEN?; 1.1 INTRODUCTION; 1.2 THE LUXURY INDUSTRY 1990-2000: STARTING THE CHANGE; 1.3 THE LUXURY INDUSTRY 2000-2010: GLOBAL LUXURY ACTIVITIES; 1.4 THE 2010s: EMERGING COUNTRIES TAKE THE LEAD; 1.5 FROM HERE TO ETERNITY; ACKNOWLEDGMENTS; 2 LUXURY BUSINESS: MULTINATIONAL ORGANIZATIONS AND GLOBAL SPECIALIZATIONS; 2.1 INTRODUCTION TO THE ORGANIZATIONAL COMPLEXITY OF THE LUXURY BUSINESS; 2.2 A BUSINESS MADE UP EXCLUSIVELY OF HUMAN EXPERTISE

2.3 BOOSTING SPECIALIZED NICHES2.4 HOW TO SPOT THE COMPLEXITY; 2.5 THE ULTIMATE STAGE OF COMPLEXITY -- E-SELLING, E-SHOPPING AND LUXURY 2.0; APPENDIX: THE WASHINGTON CONVENTION -- CITES; 3 FINANCE SURVIVAL GUIDE: VALUE CREATION AND PIÑA COLADAS; 3.1 INTRODUCTION (OR WHY BUSINESSES EXIST); 3.2 THE BASICS OF FINANCIAL STATEMENTS (OR HOW JACK GOT INTO BUSINESS); 3.3 HOW TO THINK LIKE AN ECONOMIST (OR ONLY WHAT IS MARGINAL REALLY MATTERS); 3.4 DISCOUNTED CASH FLOWS (OR IT IS ALL ABOUT MANAGING RISK); 4 THE PIER FRAMEWORK OF LUXURY INNOVATION; 4.1 INTRODUCTION

4.2 FRAMEWORK OF LUXURY INNOVATION: PATH4.3 FRA…