Market-based management

Market-based management

by Best, Roger J.

Type Book
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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Title Statements

  • Full title :Market-based management / Roger Best.

Summary

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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Edition Statements

  • Publication Date:2014 [erschienen] 2013.
  • Edition:6. ed., new internat. ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Essex
  • Language:eng
  • Publication Date:2014 [erschienen] 2013.

The Physical Object

  • Description:506 Seiten : : Illustrationen, Diagramme ; : 24 cm

Edition Identifiers

  • ISBN:1292020393, 9781292020396
  • oclc:ocn862961855
  • Dewey Decimal:658.8

Subjects

Marketingmanagement

Writers

Best, Roger J.

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