Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing / Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver)

Edition Statements

  • Publication Date:2017
  • Edition:Thirteenth edition

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2017

The Physical Object

  • Description:xlv, 719 Seiten : Illustrationen

Edition Identifiers

  • ISBN:1259573540, 9781259573545
  • oclc:ocn934505421
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing Marketingmanagement

Writers

Kerin, Roger A. Hartley, Steven W.

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Files & Downloads

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