Market segmentation

Market segmentation: a practitioner's guide

by Chakrapani, Chuck

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Title Statements

  • Full title :Market segmentation : a practitioner's guide / by C. Chakrapani, T. Lea and T. Hernandez.

Edition Statements

  • Publication Date:©2006.

Publication Statements

The Physical Object

  • Description:28 pages ; : 28 cm.

Edition Identifiers

  • ISBN:1894503570, 9781894503570
  • oclc:ocn243602676
  • LC Classification:HF5415.127
  • Dewey Decimal:658.802 22

Subjects

Marketing

Writers

Chakrapani, Chuck Hernández, Tony Lea, Anthony C.

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