Marketing

by Bovee, Courtland L.

Type Book
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Title Statements

  • Full title :Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill.

Edition Statements

  • Publication Date:©1995.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©1995.

The Physical Object

  • Description:1 online resource (1 volume (various pagings)) : : color illustrations, color maps

Edition Identifiers

  • oclc:ocn753429016
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing

Writers

Bovee, Courtland L. Houston, Michael J. Thill, John V.

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