Marketing

Marketing

by Bovee, Courtland L.

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Title Statements

  • Full title :Marketing / Courtland L. Bovée ; Michael J. Houston ; John V. Thill

Edition Statements

  • Publication Date:1995
  • Edition:2. ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:1995

The Physical Object

  • Description:Getr. Zählung : Illustrationen : 23 cm

Edition Identifiers

  • ISBN:0070068798, 9780070068797
  • oclc:ocn832645854
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Management and Business Administration Marketing

Writers

Bovee, Courtland L. Houston, Michael J. Thill, John V.

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