Marketing

Marketing

by Bovee, Courtland L.

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Title Statements

  • Full title :Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill.

Edition Statements

  • Publication Date:1995.
  • Edition:2nd ed., international ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:1995.

The Physical Object

  • Description:XXIV, 721, [71] str. : : ilustr., graf. prikazi ; : 28 cm.

Edition Identifiers

  • ISBN:0070068798, 9780070068797, 0071138501, 9780071138505
  • oclc:ocn438998554

Subjects

Marketing Marketing -- Učbeniki. -- Tržna analiza

Writers

Bovee, Courtland L. Houston, Michael J. Thill, John V.

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