Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing / Roger A. Kerin, Southern Methodist University ; Steven W. Hartley, University of Denver ; William Rudelius, University of Minnesota.

Edition Statements

  • Publication Date:2015.
  • Edition:12. ed

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2015.

Notes

Includes index.

The Physical Object

  • Description:XLIV, 740 Seiten : : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:0077861035, 9780077861032
  • oclc:ocn891566777
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing Marketingmanagement

Writers

Kerin, Roger A. Hartley, Steven W. Rudelius, William

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