Marketing

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Marketing is all about relationships - relationships with your clients, your brand, with the media and with your colleagues. This book shows you how you can create winning relationships by explaining how to align and integrate your people, your processes and your company promises to create the ideal customer experience.

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Title Statements

Full title :Marketing / Chris Ritchie.

Summary

Edition Statements

Publication Date:2009.

Publication Statements

Publisher(s):Financial Times Prentice Hall
Place of Publication:Harlow
Language:eng
Publication Date:2009.

Notes

Includes index.

The Physical Object

Description:xviii, 228 pages : : color illustrations ; : 24 cm

Edition Identifiers

ISBN:0273721801, 9780273721802
oclc:on1101374799
LC Classification:HF5415.13
Dewey Decimal:658.8

Fast Track way -- Marketing Fast Track -- Fast-Track-Me.com -- A. Awareness -- 1. Marketing in a nutshell -- 2. Marketing audit -- B. Business Fast Track -- 3. Fast Track top ten -- 4. Technologies -- 5. Implementing change -- C. Career Fast Track -- 6. first ten weeks -- 7. Leading the team -- 8. Getting to the top -- D. Director's Toolkit -- T1. Team marketing audit -- T2. Integrated marketing plans -- T3. Market analysis -- T4. Analysis tools -- T5. Marketing project checklist -- Fast Track way -- Other titles in the Fast Track series.