Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

Edition Statements

  • Publication Date:2011.
  • Edition:10th ed

Publication Statements

  • Publisher(s):McGrw-Hill Irwin
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2011.

Notes

Incluye índice.

The Physical Object

  • Description:liii, 746 p. : : il. ; : 29 cm

Edition Identifiers

  • ISBN:9780073529936, 0073529931
  • oclc:ocn970565478
  • LC Classification:HF5415

Subjects

Marketing Marketing -- Gestion Marketing -- Management mercadotecnia Mercadotecnia -- Administración

Writers

Kerin, Roger A.

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