Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing / Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver).

Edition Statements

  • Publication Date:2022
  • Edition:Sixteenth edition, International student edition

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2022

Notes

Auf dem Umschlag: "This international student edition is for use outside of the U.S."

The Physical Object

  • Description:xlviii, 736 Seiten : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:9781265111946, 1265111944
  • oclc:on1339086825
  • Dewey Decimal:658.8

Subjects

Marketing Marketingmanagement

Writers

Kerin, Roger A. Hartley, Steven W.

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