Marketing

Marketing: an introduction

by Masterson, Rosalind

Type Book
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This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.

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Title Statements

  • Full title :Marketing : an introduction / Rosalind Masterson and David Pickton.

Summary

This edition gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies.

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Edition Statements

  • Publication Date:2014.
  • Edition:Third edition

Publication Statements

  • Publisher(s):SAGE
  • Place of Publication:Los Angeles
  • Language:eng
  • Publication Date:2014.

Notes

Previous edition: 2010.

Includes ebook access.

Includes Internet access.

The Physical Object

  • Description:544 pages

Edition Identifiers

  • ISBN:9781446266465, 144626646X, 9781446266472, 1446266478
  • oclc:on1158405411
  • Dewey Decimal:658.8

Subjects

Business and Management Marketing

Writers

Masterson, Rosalind

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