Marketing estratégico

Marketing estratégico

by Best, Roger J.

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Title Statements

  • Full title :Marketing estratégico / Roger J. Best ; traducción: Dionisio Cámara Ibáñez.

Edition Statements

  • Publication Date:2007.
  • Edition:4a ed

Publication Statements

Notes

Incluye índice.

Market-based management.

The Physical Object

  • Description:xxvii, 509 p. : : il. ; : 25 cm

Edition Identifiers

  • ISBN:9788483223420, 8483223422
  • oclc:ocn916050991
  • Dewey Decimal:658.8

Subjects

Administración de mercadeo Consumidores PLANIFICACION DE MERCADEO

Writers

Best, Roger J.

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